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Company · 2026-08-18 · 3 min read

Why we price agent compute at cost

Most AI products mark up the model. We charge what the model costs and sell the thing around it.

A ten-dollar plan on Sodaroad buys ten dollars of model usage. Not 'up to', not 'credits' with an exchange rate you cannot see. The ledger on your billing page lists every agent run and what the provider charged us for it.

Why

Because the moment we mark up the model, we are incentivised to make agents do more than they need to. Pricing at cost keeps us honest: we make money when you find the inbox worth paying for, not when an agent burns tokens.

Chat, mail and channels stay free. If that ever changes, this post is the first thing you should hold us to.

By Spencer Nicolls

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